Warner Bros. today launched DVD2Blu.com, a site that allows consumers to upgrade the movies they already own on DVD to Blu-Ray Disc. Consumers can select from over 50 of Warner Bros. titles to upgrade including “Body of Lies,” “A Christmas Story” and “Michael Clayton.”
Titles can be upgraded for as little as $7.95 plus shipping. Consumers who place orders over $25 will receive free shipping. The process to upgrade is simple. Consumers select the titles they want to upgrade on DVD2Blu.com, mail in their standard DVDs with pre-paid postage and a short time later receive copies of the same film on Blu-ray Disc.
The DVD2Blu program debuts at a time when consumers are rapidly adopting Blu-ray Disc. According to figures compiled by the Digital Entertainment Group through the first three quarters of 2009, Blu-ray Disc set-top player sales grew 112 percent over the same period last year. This holiday season, consumers can expect to see Blu-ray player prices starting around $100, making it much easier to upgrade.