In Japan, there’s a popular snack called Pocky – a very thin, chocolate covered pretzel stick. And ‘Pocky’ is the code name Sony used during the development of the brand-new BRAVIA Theatre BDV-IT1000 Blu-ray Disc home cinema system. Why? It’s simple: the speakers used in the system look just as slim as the snack.

That’s made possible by a compact full-range speaker drive-unit developed by Sony’s engineers: just 16mm wide, it’s about the width of a finger. Three of these drive-units are used in each of the front and centre speakers, and two in the rear speakers.

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